RPAG Has a New Look

Scott Barker, Chief Marketing Officer, Great Gray Group

We’re pleased to share some news with our valued members: RPAG has updated branding and website, including a new logo. Our branding now better aligns with the value we deliver and with the needs of the forward-thinking, growth-minded advisors we serve.

Since 2004, RPAG has helped advisors compete at a higher level. That hasn't changed. What's changed is the scale and sophistication of the advisors we serve. Our members are building bigger businesses, serving more complex clients, and looking for partners who can help them grow without giving up what makes their firms distinct.

That's the brand RPAG has built over time through its platform, people, and community. Our job was to make the branding reflect it more clearly.

Three ideas shaped the team’s work:

• Collective edge: RPAG gives advisors the benefits of scale and enterprise-level support without asking them to give up independence.
• Straightforward partnership: We believe in being helpful, responsive, and easy to work with.
• Built for growth: RPAG is for advisors who are building, growing, deepening relationships, winning business, and moving toward better outcomes for their practices and the plans they serve.

We rebuilt rpag.com to make that story easier to understand. It's more streamlined, more intuitive, and better organized around the information advisors need.

You'll also see subtle updates inside the RPAG portal: new logo and refreshed colors and fonts. These updates better align the portal with the broader brand and make elements of the user experience cleaner and more accessible. Everything else remains the same, including your workflows and reports.

When you send a client, prospect, or peer to rpag.com, they get a clearer sense of your practice’s operating system. When you share RPAG materials, the experience feels more consistent. When you explain RPAG to a plan sponsor, the story is easier to tell.

Questions? Your RPAG contact is ready to help.