Jesse Taylor’s Innovation Update | RPAG’s Evolving Platform
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At the 2024 RPAG National Conference, Jesse Taylor, the SVP of Business Development, delivered a captivating Innovation Update that showcased the journey and evolution of RPAG’s platform over the past 20 years. From its humble beginnings to the advanced technology-driven solutions it offers today, Jesse highlighted how RPAG continues to adapt, innovate, and thrive, thanks to its members' feedback and collaboration. Let’s explore the key insights from Jesse’s session.
The Core Values Driving RPAG’s Success: Resilience, Partnership, Authenticity, and Gratitude
Jesse kicked off his update by emphasizing RPAG's core values: Resilience, Partnership, Authenticity, and Gratitude, which have been instrumental in shaping the organization’s journey over the last two decades. He praised RPAG’s members for their resilience in navigating challenges, highlighted the strength of the partnerships built over time, celebrated the authenticity that defines RPAG’s advisor community, and expressed gratitude for the shared experiences and growth.
RPAG’s Journey of Innovation: A Look Back in Time
Reflecting on RPAG’s evolution, Jesse took the audience through a timeline that showcased the platform's milestones:
- 2010: Launched the e401k proposal system and achieved $60 billion in assets under advisement.
- 2014: Introduced the flexPATH Strategies and expanded to 150 billion in assets with 28,000 plans.
- 2019: Amplify conference marked a pivotal moment, crossing half a trillion dollars in assets with 40,000+ plans.
- 2024: Reached $1.6 trillion in assets with over 150,000 plans and 120,000 of those on Plan Asset Link (PAL).
These achievements illustrate RPAG's commitment to consistently refining its platform, driven by feedback from its advisor community.
RPAG’s Continuous Development Process: From Discovery to Deployment
Jesse explained RPAG’s ongoing development process, which relies heavily on advisor feedback. The team follows a structured process of discovery, design, development, deployment, and continuation to ensure that the platform remains cutting-edge. In 2024 alone, RPAG deployed over 28 updates and processed 700 tickets, ensuring that even the smallest improvements—such as keystroke enhancements and bug fixes are addressed.
Plan Asset Link (PAL): Enhancing Advisor Efficiency
Jesse highlighted how PAL has become an essential tool for RPAG advisors, with over 120,000 plans and 100+ providers participating. The system processes over a million data feeds each month, enabling advisors to manage and report on their clients’ retirement plans efficiently. Jesse announced that enhancements are underway to expand PAL’s data capabilities, allowing even more comprehensive and customizable reporting.
RPAG Wellness: Focusing on Your Brand
Jesse revealed that RPAG is reimagining its financial wellness program by rebranding WellCents and creating a new platform called RPAG Wellness. This shift focuses on prioritizing the advisor's brand, enabling them to provide a personalized experience to clients. Upcoming enhancements include meeting and calendar integrations, improved content, and an enhanced user experience.
Embracing AI with RPAi: RPAG’s Venture into Artificial Intelligence
Jesse introduced RPAi, a closed, secure version of OpenAI’s ChatGPT integrated into the RPAG portal. This exciting addition will enable advisors to analyze plan data, search resources, and access RPAG FAQs more efficiently. An Alpha version will be released to a select group of advisors in 2024, with a broader rollout planned for 2025.
The Future of Benchmarking: PlanFees Plus Expansion
Jesse introduced PlanFees Plus, an expanded plan benchmarking system that merges the detailed insights of the B3 report with the user-friendly interface of PlanFees. This new tool, expected to launch in 2025, will allow advisors to benchmark plan metrics, investments, recordkeeping, and advisory services more effectively, leveraging RPAG’s extensive data.
RPAG’s Commitment to Ongoing Innovation and Advisor Success
Jesse Taylor's Innovation Update at the 2024 RPAG National Conference reinforced RPAG’s commitment to evolving and enhancing its platform, driven by feedback from its members. As RPAG continues to introduce new technologies, tools, and enhancements, advisors can expect even greater efficiency, insights, and support in their quest for success.
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